Acquiring third party support for the Vita is challenging says Sony president Shuhei Yoshida

Posted on September 30, 2012 - 1:40pm by Ryan Conway

It’s no secret that Sony's newest handheld the PS Vita isn’t exactly a financial success for the company and isn’t really resonating with the majority of gamers. This could be due to any number of reasons, although there's one reason that sticks out like a sore thumb to those working at Sony and that’s the lack of support from third party developers.

During a recent interview with Gamasutra’s Christian Nutt, Sony Worldwide Studios president Shuhei Yoshida admitted that acquiring third party support for the system is challenging and the company is disappointed that it’s not as easy to attract developers as it has been in years past. 
 
However, Yoshida remains optimistic as he said the company is working hard to make the Vita more appealing, although he also said the company will also have to “define what PS Vita is” to make it more appealing to customers as well, in order for that to happen.
 
"As we can expand our install base and articulate what works really well on the platform as compared to others, it will get easier for us to be able get support from third parties."
 
I think we can all agree the Vita is a solid piece of technology with a world of potential and I’m pretty sure there are plenty of developers who see that to. But with all due respect to Mr. Yoshida, I think the main reason why consumers and third party developers have yet to embrace the Vita is because the thing is too expensive! 
 
The $250-$300 price tag that rivals the Wii U’s standard model (which is a next-generation console) is not an appealing cost for those looking to buy a handheld. 
 
If Sony would stop being so stubborn and lower the price to something more reasonable, the Vita would see a sales increase and more developers would be likely to jump on board. 
 
But hey, that’s just my opinion and I could be wrong. We’ll just have to wait and see what happens I guess. 

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