Activision CEO questions Old Republic's profitability

Posted on November 29, 2011 - 12:40pm by Sean Hinz

In a recent interview with Reuters, Activision CEO Bobby Kotick lets us know how he feels about the upcoming release of Star Wars: The Old Republic. While the mudslinging between these two corporate giant seems to be tapering off with both of their triple- A shooters becoming available at retail, Kotick does little to downplay his disbelief that EA could turn a profit from the MMO.

"Lucas is going to be the principal beneficiary of the success of Star Wars...We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts."

While EA has declined to comment on Kotick's position, they have gone on record stating that once the game reaches 500,000 subscribers, it will become profitable. For Activision, Skylanders seems to be the direction the company will take with future IPs. The game and its toys are already becoming scarce amongst retailers and Activision is afraid they may not be able to meet customer demand this holiday season. If shooters and MMOs are destined to give up the ghost, then Activision might have found their newest cash crop.

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