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Activision CEO questions Old Republic's profitability

11/29/11 1:40pm

In a recent interview with Reuters, Activision CEO Bobby Kotick lets us know how he feels about the upcoming release of Star Wars: The Old Republic. While the mudslinging between these two corporate giant seems to be tapering off with both of their triple- A shooters becoming available at retail, Kotick does little to downplay his disbelief that EA could turn a profit from the MMO.

"Lucas is going to be the principal beneficiary of the success of Star Wars...We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts."

While EA has declined to comment on Kotick's position, they have gone on record stating that once the game reaches 500,000 subscribers, it will become profitable. For Activision, Skylanders seems to be the direction the company will take with future IPs. The game and its toys are already becoming scarce amongst retailers and Activision is afraid they may not be able to meet customer demand this holiday season. If shooters and MMOs are destined to give up the ghost, then Activision might have found their newest cash crop.

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FrankHaggar

November 30, 2011 - 12:46pm

Is Activision making games by themselfes anymore?

xTrogdorx

November 30, 2011 - 11:19am

I've played a lot of different MMOs over the years, including a lot of big-name titles like WoW, LOTRO, Archlord, APB, Fallen Earth, SWG, Rift, and Tabula Rasa, as well as quite a few azn-style grind MMOs which aren't worth mentioning (I want those hours of my life back!)

I can honestly say from my beta experience this last weekend that SWTOR is a great game. In fact, apart from WoW, it's probably the best MMO I've ever played. This is saying a lot considering I just compared a game in its infancy to the most successful MMO of all time. It's certainly leaps and bounds better than its predecessor SWG, in every aspect except perhaps the space combat. I don't think SWTOR will be hurting for customers.

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alondite345

November 29, 2011 - 10:56pm

to them, anything not Call of Duty isn't profitable, becuz they don't want to actually work.

Hangukteach

November 29, 2011 - 7:32pm

I can safely say as someone who participated in the beta, that I greatly enjoyed this game, and it is a nice refreshing change of pace. It will definitly get the subscribers it needs, if only just because it is something new that works well. And as previosuly stated Bioware has a history of great quality, and star wars fans really have wanted this for a good long while.

This quote from Mr. Kotick is just to get him some media coverage. It is bviosuly a place he enjoys going and then being ridiculed for. Persoanlly, i would want to stay out of the media's eye and just enjoy my previous successes. So to each his own sir, to each his own.

chainsawgrizzly

November 29, 2011 - 7:16pm

I have heard nothing but good things from the beta. Mr. Kotick, your services will no longer be required

Corndog501

November 29, 2011 - 5:25pm

Dear Mr. Kotick,

Just go away, please. Nobody takes you seriously, you're a greedy bastard, you lack common sense, you have poor PR skills, and you're an embarassment to the industry. Please just do the world a favor and resign as CEO of Acitivision, and go home to count your money before you shove the next Guitar Hero/Tony Hawk/Call of Duty down the industry's throat and choke it to the point that it loses cells in the creativity section of it's brain. Please just go away.

In all seriousness, how the hell can he make that statement without questioning himself? Does he forget that Activision owns one of the most profitable IPs of all time (World of Warcraft) and look how big that blew up. Star Wars is a brand that sells, and attaching a company like Bioware to it catches a lot of attention. Bioware can make damn good games and they sell too (Mass Effect 2 and Dragon Age II sold a lot of copies). It wouldn't surprise me to see SW:ToR hit around 3-4 million subscribers in a single quarter. The MMO crowd is starving for a game such as this, they need something to break the cycle of WoW (I love the game to death, but the cycle is getting old). I bet everyone who played SW: Galaxies (which was actually a good amount of people) will be either day one purchasers for this or pick it up fairly quick after the reviews come out. I think Activision is just jealous of either the fact that they didn't get the rights to a Star Wars MMO, or because WoW now has some serious competition.

As for Skylanders, that thing is selling? WTF! I can see parents buying it for their kids for Xmas, but after that it'll probably die out. Activision is trying to tap into the same potential crowd that Pokemon hit and it'll probably fail because of the high entry price. Outside of CoD (MW3 is actually good this time) Activision is starting to run on fumes here. They are lucky they have developers like Blizzard and Infinity Ward or they would've died out by now.

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