In a recent interview with Reuters, Activision CEO Bobby Kotick lets us know how he feels about the upcoming release of Star Wars: The Old Republic. While the mudslinging between these two corporate giant seems to be tapering off with both of their triple- A shooters becoming available at retail, Kotick does little to downplay his disbelief that EA could turn a profit from the MMO.
While EA has declined to comment on Kotick's position, they have gone on record stating that once the game reaches 500,000 subscribers, it will become profitable. For Activision, Skylanders seems to be the direction the company will take with future IPs. The game and its toys are already becoming scarce amongst retailers and Activision is afraid they may not be able to meet customer demand this holiday season. If shooters and MMOs are destined to give up the ghost, then Activision might have found their newest cash crop.
» Source: http://www.reuters.com/article/2011/11/29/us-media-summit-activision-idUSTRE7AR1ZY20111129
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