It's no secret that Activision has become extremely successful in the video game industry. The American video game publisher, largely responsible for the existence of several large franchises such as Call of Duty and Quake, has earned billions of dollars annually in revenue. So it's no secret that they would want to become involved with the publishing of as many popular video game franchises as possible. But would you believe me if I told you that Angry Birds was now one of them?
Some dudes over at The Escapist recently managed to catch a brief interview with a company spokesperson, and they asked them a few questions including information about Angry Birds. While Activision's response was somewhat brief, they did reveal this intriguing information:
Angry Birds as you may know is an extremely popular mobile franchise which involves strategic slingshot gameplay. Each video game entry has been developed by Rovio, although the publisher of the titles isn't always consistent. A very large number of mobile devices (including a very large number of smartphones) have had the feathered birds featured in their libraries, but consoles have been largely ignored in the past.
Does the idea of migrating the series over to downloadable console platforms sound like a good marketing decision? In particular, are you surprised at the involvement of Activision in all of this? Leave your thoughts and comments below!