Late last year a rumor about Microsoft’s latest gaming console releasing in China began making its rounds. While some may have dismissed the rumor, feeling the console wouldn’t be well received, Microsoft kept to its guns as a company exec recently announced, “we’re honored that Xbox One is the first console approved for sale in China.”
Beginning on September 23, gamers in China will be able to pick up the Xbox One for ¥3,699 RMB (or $630), which includes DLC for Powerstar Golf and Neverwinter Online, BesTV service, and free Xbox Live Gold until March 2015, amongst other features. For ¥4,299 RMB, however, Microsoft is offering a limited Day One Edition of the Xbox One, featuring a special China Day One controller, a Day One Achievement, Kinect Sports Rivals, Forza Motorsport 5 and commemorative DLC for Neverwinter Online and in-game credit for Powerstar Golf.
“We’ve been working together with Microsoft for more than a year to prepare for the launch of the Xbox One,” said Shanghai Media Group and E-Home Entertainment exec, Zhang Dazhong. Dazhong went on to say, “[we are] committed to fostering China’s original game development,” as Microsoft’s announcement also mentioned, “Thirteen of China’s best developers are already working to bring new IP and fan-favorite games to Xbox One."
For the longest time, China, held a tight ban on imported gaming consoles, yet this time last year that grip began to loosen, as Sony was approved in 2012, with the government becoming more welcoming to the topic a year later. Sony also plans to import their PlayStation 4 at a later date, with Nintendo not ruling out their Wii U making the trek either.
“We have made significant investments in China to deliver a tailored Xbox One experience for our fans,” Xbox China’s GM – Enwei Xie – stated. Microsoft Studios will be helping out on their part, bringing over titles such as Sunset Overdrive and Halo: The Master Chief Collection. Other companies also look to follow suit, as EA, Ubisoft and 2K are looking to support the developing market as well.
But what do you think, g1s? Is bringing the Xbox One to China – a country of over 1.3 billion people – a smart business move? Or is Microsoft taking a shot in the dark? Be sure to discuss your thoughts in the comment section below!
» Source: http://news.xbox.com/2014/07/xbox-one-launch-in-china-september
» Comments: 3