Recently EA has been in a lot of news stories; most of which are not positive. This time it seems EA is heating things up with developer Turn 10 by denying them access to the Porsche license for their upcoming racing game Forza 4. EA owns the licensing for the Porsche brand (when used in a video game) and can in turn sub-license the brand to whomever they want. In the past this has been the case for Turn 10 and the Forza title, however with the new Forza, EA is not following the same trend.
Turn 10 have the rights to use the Ferrarri brand on PC and XBox exclusively. They have also allowed EA to use the Ferrarri brand within many of their games, because of this Turn 10 had more to comment on the denial from EA and former collaborations -
EA should learn from their follies and turn from their evil ways. LET THE PEOPLE DRIVE PORSCHES!
» Source: http://kotaku.com/5834273/why-arent-there-porsches-in-forza-4
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