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EA Labels president Frank Gibeau says DRM is bad, SimCity is actually a "service"

4/4/13 9:00am

EA has entered full on maximum damage control. It's causing more damage, ironically. Frank Bibeau, EA Labels president, has recently had something to say about the whole Sim City fiasco. What did he have to say?

"DRM is a failed dead-end strategy; it's not a viable strategy for the gaming business."

No, you are not high, that is what one of the higher ups at EA actually said. He went on to say the following.

"So what we tried to do creatively is build an online service in the SimCity universe and that's what we sought to achieve. For the folks who have conspiracy theories about evil suits at EA forcing DRM down the throats of Maxis, that's not the case at all. You don't build an MMO because you're thinking of DRM--you're building a massively multiplayer experience, that's what you're building."

Oh, it gets better.

"At no point in time did anybody say 'you must make this online'. It was the creative people on the team that thought it was best to create a multiplayer collaborative experience and when you're building entertainment... you don't always know what the customer is going to want. You have to innovate and try new things and surprise people and in this particular case that's what we sought to achieve. If you play an MMO, you don't demand an offline mode, you just don't. And in fact, SimCity started out and felt like an MMO more than anything else and it plays like an MMO."

So, in other words, SimCity is an online only experience and it is entirely the fault of the developers and not the publishers because we would never use any form of DRM ever because it's bad. We're better than Activision, I swear! I mean, look! We don't like those guys who make Facebook games! We're the Batman of gaming! Please don't hate us!

Forgive me if I find it suspicious if EA suddenly seems to give a shit about creative visions and not what type of game they can make that's really hard to pirate and can be stuffed with DLC.

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