EA says Steam sales cheapen IP, Origin having "cheap IP" sales right now

Posted on June 20, 2012 - 1:02pm by King Meatball I

EA's digital "war" against Valve took an ironic turn after EA decided to hold a massive sale, despite being quoted a week ago that Valve's Steam massive sales were bad for the industry.

Yes, about a week ago the boss of EA's Origin services, David DeMartini, stated he felt the constant sales issued by Valve on Steam "cheapen" the quality and strength of gaming products and properties. His main target was the annual holiday and summer sales done by Valve.

He felt publishers and developers have very little choice but to accept the sales promotion in order to sell more copies of their games, while loosing money as a result. He also felt the constant sales hurt customers as it only encourages customers to hesitate when buying games at launch in order to save money with future sales.

“The gamemakers work incredibly hard to make this intellectual property, and we're not trying to be Target. We're trying to be Nordstrom. When I say that, I mean good value -- we're trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount; just don't look for 75-percent-off going-out-of-business sales.”

To help solve both issues, he stated Origin would try a different route with sales as a way to protect those IPs and benefit publishers in the end.

Now for the irony, EA announced starting today Origin would be having massive discounts on a range of titles with the UK alone having about 18 titles on sale. The discounts followed the same style as Steam containing the 87%, 75%, and 66% discounts while EA felt the need to "cheapen" their own IP products since the majority of the big discounts were on titles created by EA.

Origin having its own "Cheap IP" sales

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