EA says they need new ideas to survive
10/5/12 7:00pm
When it comes to creating new franchises, Electronic Arts has been one known for relying too much on existing series, and according to EA executive Patrick Soderland, If the company doesn't put out a new IP soon they could be on life support. Soderland spoke on the matter in an interview with MCV...
"There's nothing we've announced, but we are absolutely working all the time on new IPs. To me, the day we stop doing new IP is the day we put ourselves on life support and then we're going to slowly die... It's not only needed for the industry and for the consumers, but it's also needed for the creatives. They need something different to think about. They have a lot of creativity built into them that they need to get it out... The day we stop thinking about new things that are not Need for Speed is the day I'll probably leave the game industry"
Frank Gibeau, who is the boss at EA Labels, said back in June that the company currently has 3-5 new IPs in development that are aimed towards next generation consoles. As of now details for these games remain unknown, but EA did state that they're going to be investing a total of $80 million into the next generation of gaming.
So g1s what do you think? Should EA be more focused on creating new, original IPs? or should they start working on another installment of Need for Speed? Let me know in the comments below!
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g1 DISCUSSIONS
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Lordofthecroys
Well you already killed command and conquer why not just make Renegade 2 , probably be better then C&C 4 (but then again any C&C game is better then 4 even the orginal renegade). I really like the idea of the multiplayer being like a smaller scale of the rts.
darkhyrulelord
While I'm pretty sure that they are making tons of money, I still would like to see some new ideas from them.
joeshadowman
Here's an idea. How about not making ever single one of your games have a tacked on Multi-player component. That should work, right guys?
Yourname942
I want them to die slowly.
yuna66
Erm, wow. Good for EA. (Never thought I would say that).
EliteGamerX
And here I thought EA's IP library was enough to keep 'em afloat...
roostertoo
Well they shouldn't have put $500 million into an mmo no one wanted :/
TwistoFate
New IP's would be best for EA, they always seemed to play it safe with heir bestsellers but next year they need to do something new; the strategy of "releasing the same game with some notable additons" is going to sour soon.