EA spent a fortune on Star Wars: The Old Republic's development
According to a report in the L.A. Times, SWTOR cost EA roughly $200 million and counting to develop. I say and counting considering that BioWare will be developing add-on expansions down the line.
We all know that developing a project with the depth and complexity of SWTOR isn't a cheap endeavor, but it could be said that a fair share of that cost could have been the salaries for the 800+ staff it took to complete the game, which is actually a very good thing.
Will the incredibly high investment pay off for the folks over at EA? Well, that all depends on how many of the million registered users remain once the free trail expires. But I'm going to go out on a limb and predict that they will.