Former BioWare employee steps in to defend Mass Effect 3's day one DLC

Posted on March 11, 2012 - 11:20am by Ryan Conway

Capcom isn't the only company getting  in trouble with gamers over DLC as of late, as many Mass Effect fans were outraged to learn that the "From Ashes" DLC pack for Mass Effect 3 would be released on launch day for 800 MS points/$9.99. 

Former BioWare designer Christina Norman (currently employed by Riot Games) responded to the outcry at GDC and Shack News was on hand to report it. 

Here's her response in it's entirety: 

"There's no point in releasing DLC a year after your game has come out when most people have already sold your game back to GameStop three times. That means getting it out early; that means even day-one DLC. That is a terrible thing to some players. Players rant -- they know nothing about this DLC that's coming out except its name. But then it's, 'Oh this game must be incomplete, the game must be ruined.' Game developers are not evil. Some are evil. But most are not evil.
"We just want to release awesome stuff. Players, please give us a chance. Judge our games based on what they are. Judge the DLC based on what it is. Stop thinking you're a producer and telling us when and where we should be building our content." 

While she definitely makes a strong argument, I think she may have missed the point. While I and many other gamers are more than happy to buy DLC in order to further support a great product, when DLC becomes available as early as launch day, we can't help feel a tad suspicious that we're being ripped off by purchasing content that seemingly could have been available on the disc we had just paid $60+ for.  

We (or most of us anyway) are not raising complaints about the sheer existence of DLC. We're raising concerns about paying extra to unlock content that appears as if it could have already been available in the game. 

Well, that's my two cents anyway. I'd like to hear your opinion g1s. Do you think she makes a valid point? Or do you see nothing redeemable about day one DLC?

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