A former Sony PR employee states Sony is "sending out titles to die" this holiday season
A former public relations employee from Sony has recently lashed out against the company saying they are "sending out titles to die" this upcoming holiday season.
His issue is Sony has done a horrible job in terms of focus and priority with the Vita potentially being impacted the worst.
He revealed Sony has been trying to over cut their costs to their PR department to the point it now costs them more money to have an outside group do their PR work than their own internal PR branch before.
He also criticized Sony for "punishing" their other divisions because of their TV division's bad business decisions to the point of becoming one of the biggest money loosing divisions in the company.
I might have to agree with him in a way. I mean, they really haven't done a great job with the Vita these days...
SONY making bad decisions isnt new, same with angry rants from folks who get fired. It sucks to lost ur job but this isnt really helping anyone
The person who was laid off and made these comments was Will Powers. He won The Tester Season 1 also. And he's right.
I think a lot of people would agree that Playstation hasn't done well in the whole Advertising department. And the PR guy does make a valid point in that if people don't know all the possibilities with the devices like the PS Vita then why would they buy it? Why hasn't there been any talk of all the great PSone and PSN titles you can play on the Vita?
I still think Youtube ads are the way to go for Sony. It's extremely low cost way of making videos to show off the Vita and PS3's potential and letting the internet spread the word about how great it is.
Much to be expected from someone who got fired.
*cough* 3D TVs *cough*
butt hurt or not, the guy has a valid point, Soney has been not doing so well for the last 3 years, their stocks are not as big as they used to
Yes they still have a HUGE income of money everyday, but a problem like this takes around 6 to 7 years to show effect for the company
Of course Sony has deep pockets, and the words from one ex PR person doesn't exactly mean anything directly, but it will definitely be interesting to see how the Playstation 4 does when it releases (even though it may be a while until that launch, speculation is always fun). Will Sony stick to the very tech-heavy philosophy they've had since the PSP/PS3 launch? Can they even really take that risk at this point? I mean sure it has brought us great games like Uncharted and many others, but I wonder how much money they can bet on the next generation.
about the size of it... Words spoken in anger, while often true, are rarely genuine.
I get that there is obviously some disconnect between PlayStation as a brand and Sony as a brand, but they're all cut from the same cloth. Sure it isn't fair that TV sales are affecting business decisions at PlayStation, but bitching about it publicly won't get you your job back.
As for the whole "sending out titles to die" bit, he's right, the Vita has not been marketed correctly. BUT I think that the PS3 bundle, PASBR, and all the other "Cross Buy" games are going to sell through.
Sorry they cut down the PR department and people had to lose their jobs, but I am not sure this means the brand is doomed.
Eh....sounds more like someone mad that he lost his job.
I think the point he was trying to make with the Ad Hoc Multiplayer was, with so "few" people close to each other with PSVs, why put in Ad Hoc Multiplayer and not just Online Multiplayer. A lot of Vita games only support Ad Hoc Multiplayer, so I will never get to experience Multiplayer for those games due to "no one" having Vitas.
This dude just sounds butthurt. It sucks to lose a job but yeah a bit too harsh. I've seen ads for upcoming PS3 and Vita games although the Vita should be pushed more. And according to his logic they should take out features the Vita has because of the poor sales. Sorry but I don't understand that thinking.