A former Sony PR employee states Sony is "sending out titles to die" this holiday season

Posted on September 26, 2012 - 8:00am by King Meatball I

A former public relations employee from Sony has recently lashed out against the company saying they are "sending out titles to die" this upcoming holiday season.

His issue is Sony has done a horrible job in terms of focus and priority with the Vita potentially being impacted the worst.

He revealed Sony has been trying to over cut their costs to their PR department to the point it now costs them more money to have an outside group do their PR work than their own internal PR branch before.

He also criticized Sony for "punishing" their other divisions because of their TV division's bad business decisions to the point of becoming one of the biggest money loosing divisions in the company.

"You have to wonder what the hell PlayStation was thinking laying off more than half of their software PR team going into the holiday season," he said. "In typical fashion they're sending titles out to die, because they have no PR support -- LBPK, Sports Champions 2, Wonderbook... Worst part is, the PR department was already under-staffed. I feel sorry for those that remain there, because their workload just doubled. PR is non-revenue generating, but has a very low operating cost in relative terms to their results. Laying off to cut costs makes no sense...That being said, you have to question the priorities of the company as a whole -- What [is] the point of AdHoc multiplayer when no one has a Vita?" he continued. "Sony in general is serving too many masters. Each company should operate autonomously. PlayStation shouldn't suffer b/c TVs are overpriced."

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