A former Sony PR employee states Sony is "sending out titles to die" this holiday season

9/26/12 9:00am

A former public relations employee from Sony has recently lashed out against the company saying they are "sending out titles to die" this upcoming holiday season.

His issue is Sony has done a horrible job in terms of focus and priority with the Vita potentially being impacted the worst.

He revealed Sony has been trying to over cut their costs to their PR department to the point it now costs them more money to have an outside group do their PR work than their own internal PR branch before.

He also criticized Sony for "punishing" their other divisions because of their TV division's bad business decisions to the point of becoming one of the biggest money loosing divisions in the company.

"You have to wonder what the hell PlayStation was thinking laying off more than half of their software PR team going into the holiday season," he said. "In typical fashion they're sending titles out to die, because they have no PR support -- LBPK, Sports Champions 2, Wonderbook... Worst part is, the PR department was already under-staffed. I feel sorry for those that remain there, because their workload just doubled. PR is non-revenue generating, but has a very low operating cost in relative terms to their results. Laying off to cut costs makes no sense...That being said, you have to question the priorities of the company as a whole -- What [is] the point of AdHoc multiplayer when no one has a Vita?" he continued. "Sony in general is serving too many masters. Each company should operate autonomously. PlayStation shouldn't suffer b/c TVs are overpriced."

» Source: http://www.destructoid.com/ex-sony-pr-sony-s-sending-titles-out-to-die-235594.phtml
» Tagged In: #community showcase, #Holiday Season, #PS Vita, #Sony, #Sports Champions 2, #WonderBook

More wicked cool stories and video from around the web. Got tips for us? Tips@ScrewAttack.com

g1 DISCUSSIONS

WaldoBomar68

December 14, 2012 - 4:54am

I believe you have noted some very interesting details, appreciate it for the post. vigrx Dead composed written content, Really enjoyed examining.

ColtonTristan20

November 20, 2012 - 3:35pm

Unquestionably consider that which you said. Your favorite reason seemed to be on the web the easiest factor to consider of. I say to you, I certainly get annoyed whilst other people think about issues that they just don't recognize about. You managed to hit the nail upon the highest as smartly|well|neatlyand also outlined out the entire thing without having side-effects , folks could take a signal. Will probably be again to get more. Thanks! vimax reviews I do not even understand how I ended up right here, but I assumed this submit was once great. I do not understand who you're but certainly you're going to a well-known blogger in the event you aren't already ;) Cheers!

darkhyrulelord

September 28, 2012 - 9:11pm

I might have to agree with him in a way. I mean, they really haven't done a great job with the Vita these days...

Board_games_r_evil

September 26, 2012 - 8:23pm

SONY making bad decisions isnt new, same with angry rants from folks who get fired. It sucks to lost ur job but this isnt really helping anyone

pandaraph

September 26, 2012 - 3:15pm

bold words.

BossmanCCrowder0

September 26, 2012 - 12:26pm

The person who was laid off and made these comments was Will Powers. He won The Tester Season 1 also. And he's right.

firehazard51

September 26, 2012 - 12:23pm

I think a lot of people would agree that Playstation hasn't done well in the whole Advertising department. And the PR guy does make a valid point in that if people don't know all the possibilities with the devices like the PS Vita then why would they buy it? Why hasn't there been any talk of all the great PSone and PSN titles you can play on the Vita?

I still think Youtube ads are the way to go for Sony. It's extremely low cost way of making videos to show off the Vita and PS3's potential and letting the internet spread the word about how great it is.