A 54-year-old grandfather was injured when Buckeye, Arizona police forcibly arrested him for allegedly shoplifting a video game at an area Walmart on Black Friday.

The media is swirling with varying reports, however the one thing that remains consistent is a video of the incident (DISCLAIMER: There is an excessive amount of blood)  showing an apparently unconscious Jerald Newman, lying face-down in a pool of his own blood as police apply handcuffs.

Newman’s daughter told CNN about the Black Friday confusion that lead up to the incident:

Newman’s young grandson told CNN affiliate KNXV that his grandfather grabbed one of the games and put it under his shirt to prevent it being taken from him.

The video of the incident comes from CNN iReporter David Chadd, who explained the scene he witnessed:

Chadd’s video shows an unmoving Newman being cuffed and turned over on the floor of the Walmart, revealing the pool of blood beneath him; all in front of a crowd of onlookers, including Newman’s young grandson.

Though the reports are inconsistent as to whether or not Newman was actually shoplifting, members of the crowd were not hesitant to voice their dislike for the officers’ actions.

Cries of “Oh my God”, “You sure that was necessary for shoplifting?” and “Someone call 9-1-1. That’s f---ing terrible, man” can be heard from the crowd.

However, Buckeye Police Department Assistant Chief Larry Hall admitted to KNXV that while the video shows what appears to be brutality, Hall claims it doesn’t show Newman’s aggressive behavior which caused the violent arrest.

"There's a whole other side to this story that wasn't videotaped," Hall said. "There is nothing, on the surface, (that) deems our officer acted inappropriate at this time."

Newman was treated in a nearby hospital before being transferred to jail, where he still awaits his release.

I don’t know about the rest of you, but 'll admit I took my life into my own hands by actually venturing into a Walmart here in DFW on Black Friday. Yes, it was an effing massacre.  Though the details surrounding Newman's arrest appear hazy at best, I just hope he  wasn’t taken down for trying to get his hands on something like The Black Eyed Peas Experience.