Take-Two, the owners of 2K and Rockstar, have always been guys I've supported in the games industry, and this recent sound byte just helps to cement my positive feelings for them. It's a damn refreshing attitude they have.

Chief Operating Officer Karl Saltoff was recently asked why they don't release Grand Theft Auto games every two years due to the massive demand for them, and he had this to say on the subject.

Kids, this is what we adults call "intelligence." The big difference between guys like these and publishers like EA and Activision is that they understand how to plan for the long-term far better than the short-term. EA and Activision rely heavily on releasing the current big trend as often as possible for quick money, but it eventually wears out. It happened to Tony Hawk, it happened to Guitar Hero and Rock Band and it will eventually happen to Call of Duty and Battlefield.

While they'll scramble to find the newest hit, Take-Two has been keeping a steady flow of solid selling series with their development teams and making sure they don't oversaturate the market with their biggest selling titles. To this day Grand Theft Auto is a massive seller whenever it comes out, partly due to how each installment comes out years apart. That time is used for polishing the final product the best they can instead of worrying over a release date because Take-Two gets that there's always going to be an audience for this series. There's no need to rush.

It's not only creating a quality product but good business. They respect the consumer and also make sure they have steady profits and their more experimental titles won't bankrupt them in between releases of the next GTA.

Oh, and here's an amusing gif.