Iwata says the Wii U’s pricing is more important than beating the competition to market
During a recent interview with Gamasutra’s Chris Morris, Nintendo president Satoru Iwata said the company doesn’t care about the Wii U beating the next generation Sony or Microsoft console to market but it does care about making its HD console as affordable as possible.
Iwata said, Nintendo learned a very harsh lesson from the financial hit it took after the initially poor sales and eventual price drop of the 3DS (which he's been saying a lot lately).
"Our intention is to return to profitability after just one year of losing money. I just cannot say that it's a good thing for Nintendo at all to record an annual loss for two or more years in a row. … The [loss of the] past year is due to the 3DS hardware sales. We were selling hardware below the cost, so this year we are already recovering and improving the profitability of the 3DS.
Unfortunately, he didn’t give a specific price. However, Iwata did say this is a great time for the Wii U to launch as it will provide a cheaper alternative to those looking to play HD games on their high-def TVs, while also providing an alternative to those who can not afford a tablet.
Can the cheaper price make the Wii U as much of a hit as its predecessor? I'd definately say so. I mean providing a HD gaming experience with interesting tech (the tablet) and an affordable price will give it a nice edge. But I don't think it'll appeal to those who just want a tablet, as an iPad or Sony tablet or what have you can be taken beyond your home.
What do you think g1s ? Will the Wii U's cheaper price tag give it a leg up in the evolving console market?
im saying i have the feeling they will be "apple" about how they do the wii u. if you honestly think that they will launch it at 300 dollars your a fool. 400 i highly doubt it. im thinkin this console will come out at 450 to 500 maybe even 550 USD. it really wouldnt suprise if it came out that high. dont get me wrong im not a dumbass hipster who pays for overpriced "technology" (lol apple products) just to be popular. i want it to be a low price tag. im just trying to be realistic. i didnt mean to step on anyones toes
Nintendo also purposely withheld their big games just so that 3rd party companies could finally have a window of opportunity after complaining for years about not being able to get sales numbers like Nintendo does. Nintendo didn't expect that those same developers would end up barely putting out any great games at launch.
Actually 1 hundred and 99 dollars should be a systems price range, 1 hundred 49 dollars should be hand systems-
60 dollars a game is too high, I stopped buying games because of that reason and other reasons, here is my reasons.
1: They put out this game on digital and not just cd, which makes it not rare even if you kept it in the package not worth the buy anymore. 2: I rather buy used games at a low price but since they tagged it with the 10 dollar price tag it puts the price back up for online. 3: I just wait now and purchase later unless I really really want the game, I miss the good ole days when I could buy about 2 games for 60 bucks, I rather spend that money on something else which gets me through the week than sitting down and playing something thats not gonna be worth any money in the future.
http://www.gametrailers.com/side-mission/22637/reset-consoles-limping-to... judging by this article nintendo is taking the right approach
I agree with you. The reason the 3DS didn't sell well, was not because of its price, but because it's launch line up was absolutely horrible. And I get that Nintendo limited the line up because they wanted users to really get the chance to play with all the features of the 3DS, but that software wasn't enough to drive sales. And here we are again... the Wii U has a lot of new features that Nintendo is going to want its users to get immersed in however, if the launch line up is not "good", it doesn't matter how competitively priced the console is... people will see little reason to purchase it or will just wait to do so.
But I think the Nintendo is planning to launch the console the week of Thanksgiving, so that may help to drive sales.
I think I remember the tablet having an SD input. I could check online but I'm being lazy. The tablet would be a great way to play Virtual Console titles!
What are you talking about? Apple always charges outrageous prices and hipsters will always pay $700 for the latest hunk of shiny plastic they put out. Nintendo, on the other hand, has always had the cheapest home console and they started selling the 3DS below cost to drive sales and recover the costs through the games alone, just like Sony did with the PS3 after a while. This whole article is even about pricing the Wii U as more affordable than competing consoles.
People aren't going to buy the Wii U just for its new tablet gameplay. They'll buy the Wii U for the new games it's going to bring, and the tablet is going to complement that. If the launch lineup is good or even decent, the price just needs to be something reasonable for it to sell well. It made me sad to hear the 3DS launch price caused a loss in profit. Oh, and as for the "alternative to the tablet" thing, is the Wii U going to have downloadable titles for the tablet that can be stored via memory card or something?
Did Nintendo, like, bang your girlfriend or something?
Agreed, they had the chance to do that on a certain level with the Wii and a more open opportunity with the 3DS and they haven't done it aggressively like their competition has.
Also, I don't know by my post got added as a response to your post. Whoops!
It may to late now , but they should of changed that name. It sounds so similar to the wii that a lot of people think it is a add on to the wii like the u draw tablet. These are also the same people to think the 3ds is a ds with 3d (Even a year later.) The name has grown on me though so I don't mind it that much now (even though it still kinda sounds stupid.), but I'm thinking about that casual market who was the reason why the wii sold so well.
i get this feeling that nintendo thinks it can go at this like apple does with this products.
Let me clarify - its not that I think that a company can't make a current gen console for $150 (after all, the Ouya claims to be current and its supposedly $99), its that I think Nintendo won't. I doubt they understand the concept of apps enough to consider making the money back with multiple low investment-high turnover applications being sold.
With a cheaper launch price and the release date near the holiday season, NIntendo's gonna need two banks to hold all that money.
I still maintain that the cost of the WiiU is too high thanks to the tablet. It would have been a much more well rounded system if that money would have gone into core system components instead. That's the cost of staying casual and gimmicky.
If the WiiU tablet (and the console itself) are going to be used beyond traditional means like entering the app market then they will make all the money back slashing the price of the console to be competitive. It's the same methodology of giving people the razor handle just so you can sell them razor blades. If it sells for more than $300 I will be truly surprised, but the real challenge will be competing against the current market of consoles early on for ports of existing 3rd party game. They will need a plethora of 1st and 2nd party titles (or hell a 3rd party exclusive) to win people over...and even then if they do will it give them a big enough head start over the successors to the 360 and PS3 that will launch a year later? Will the hardware be competitive enough? Or are they going to go the nitch route with the WiiU like they set out to do with the Wii and not care. This will be interesting to see what happens.
They never said that they wouldn't eventually release hard drive as attachment. Kinda like how Xbox 360 was done except, instead of only expanding hard drive, it would allow more memory for internal flash memory but as a detachable\re-attachable unit. Hypothetically-speaking, of course.
"Unfortunately, he didn’t give a specific price. However, Iwata did say this is a great time for the Wii U to launch as it will provide a cheaper alternative to those looking to play HD games on their high-def TVs"
Ah. So he's delusional.
The 360 will cost you $200 new, or $120 refurbished. In a month, the Ps3 is launching a newer, cheaper model, dropping its price to about $199. Unless they sell this thing for $150 - and they won't - its not gonna be the cheaper alternative.
1 gamepad tablet? Nintendo, last E3, said two gamepads are supported by each individual console . . .
$250 to $300 seems to be the sweet spot. the tablet can't cost more then $100 dollars considering the lack of a processor... and even though it's based on flash memory, wouldn't it be interesting if the Wii U eventually got an update for cloud storage? just a thought. none the less, i think another major selling point will be the exclusive launch games and New Super Mario Bros U , Pikmin 3, Rayman Legends, and ZombieU seems relatively promising.