When Microsoft didn’t deliver a concrete launch window for the Xbox One in Japan (it’s believed it’ll launch months after it arrives in NA and Europe), many believed it was sign that the company is giving up on the Japanese market after the Xbox 360 failed to resonate there.
However, it appears Microsoft isn’t giving up so easily, as the company has revealed that it will be attending this year’s Tokyo Game Show, which is surprising considering it skipped the show last year. Given last year’s no show, Microsoft likely has something big planned for the event, which is probably a showing of the Xbox One and possibly even a firmer launch date/window.
Considering the Xbox 360 has sold less than two million units (a feat even the original Xbox managed to accomplish), Microsoft is going to have to market the hell out of the Xbox One if it is to stand a chance against the PS4 and Wii U in that region.
It’ll be interesting to see how the Japanese audience reacts to the Xbox One in comparison to the reactions we saw to it here in the west, to say the least.
Also attending this year’s TGS are Sony, SEGA, Namco Bandai, Capcom, and Tecmo Koei just to name a few. Although Nintendo is once again opting to not attend.