Microsoft to disallow use of footage of their games in for-profit enterprises?

Posted on October 11, 2012 - 3:00pm by PineyCreek

TLDR;

Microsoft says people that use footage from its video games to make content are no longer allowed to make a profit from it?

Editor's Note: It appears that this will only affect sites that have built a business around capturing and streaming Microsoft Studio's game footage. Partners with Microsoft appear to be unaffected and it shouldn't hurt anyone that isn't monetizing the content. Jessica Shea, community manager at Halo 4 developer 343 Industries had this to say about Microsoft's position.

"The majority of everything the community makes currently is fine, as long as they are not basically running a big Halo-based business or using Halo as if the IP was its own property."

I admit, I'm not sure what to make of this. In Microsoft's Game Content Usage Rules page it seems to indicate that using any footage from a Microsoft Studios game (basically any game where Microsoft owns the copyright), Microsoft says you can make content with it and post it on a site with advertising as long as you don't make a profit from said advertising or content.  Am I totally misreading this?  Please say I am.

If this is the case...where does that leave review sites when it comes to reviewing Microsoft Studios' content?  Surely there's something in there about that...

Will ScrewAttack be affected? 'Cause that would SUCK.

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