Naughty Dog had to request female testers for Last of Us
Women's roles in gaming is being addressed again after a recent debacle over the gender of focus testers for Naughty Dog’s upcoming post-apocalyptic shooter The Last of Us. In an interview with game’s creative director Neil Druckman, it was revealed that Naughty Dog had to ask for female focus testers, as the marketing company only wanted to test the game on males.
Druckman explains that focus testing plays a part in how a game gets promoted. And, that when the developer saw only males were being tested, they had to specifically request to the unnamed research firm for female gamers. Druckman explains…
However, the research firm didn’t stop there, as they allegedly requested the game’s female lead, Ellie, to be moved to the back of the box. However, Naughty Dog stood their ground, and chose to add Ellie along side, other main character, Joel on front of the game’s box art.
But what do you think g1s? Do you think females’ role in gaming have vastly improved over the last few years? Should this topic finally be over with? Let me know in the comments down below!
I'm all for equal opportunity in things like this, but I don't see the need to force equal balance. Like, if you're hiring for a job and have 10 spaces and the 10 most qualified are 7 men and 3 women, or 6 women and 4 men, you shouldn't feel hard pressed to hire 5 men and 5 women, since then you'd be snubbing better qualified people just to fill a quota.
As for the gaming thing, I'm all for equal opportunity and that in it as long as this doesn't turn into another of those Feminazi or Misandrist things.
I wouldn't go that far, but I get where all this stems from and the idea behind it. If a certain demographic doesn't partake of a product or does so on scale that makes them the minority of the products profits, the company is going to maximize profits by giving more of it's effort towards it's majority and just enough to keep the minority. e.g. if a group is responsible for only 10% of the companies gains, they can expect 10% of the companies effort, if they are responsible for 70% of the gains, 70% of the total effort. No one faults shows aimed a females for failing to appeal to their piddling male demographic, swap it around and you've got a problem for some reason. The current official number is that of all gamers, women make up 48%, but remember, this is a number that represents ALL GAMING demographics and the "Last of Us" is not a game that represents all gaming demographics, as current numbers also state that 25% of console players are Female with 39% of PC players are Female. Further dividing the two, games derived from female-based media make up a tiny fraction of the games out there, gender nuetral (think when nintendo dropped hard-core gamers and went with a more family oriented style) and "male games"(fighting games,RPG's, shooters, survival horror,ect.) still make up the vast majority of games. everyone outside of nintendo stayed competetive (to the point that no one gave a shit about nintendo at E3) by appealing to hard core gamers, the moment and single company tries to broaden their demographic, they stand to lose a lot more than they gain and other companies would capitalize on that and reap the benefits of the incoming masses who feel jaded and rejected by companies they had been loyal to (look at how many were willing to ditch microsoft for sony during the "always online" saga). Companies are expanding their demographics at a slow rate so as to maintain profits, but apparently a business smart move is sexist. No one asks other companies to bend over backwards to include men in their ranks, now I could say that they are simply taking the same approach (a comercial that fails to show a man as a bumbling idiot his wife must save with a new fanlged product? blasphemy) but no is chewing them out over it, they've released no info that they are at least trying to be better, so basically, they know the one's who do the bitching don't care because they get they preconceived notions "confirmed" in their adds, shows, and little fantasy worlds. A companies most important goal is profits, if you won't fault "sex and the city" for this, don't fault "naughty dog", at least the latter has a long term plan to be inclusive.
That's about it for this episode, and now I'll stop before I get rants on feminism, misandry( I can't believe spell check doesn't accept that word still), and misogyny
Damn, just what we need... women invading video game development. Expect more talking, emotion, less gore, less fighting, less cursing, etc... in the game. So from what I can see they are trying to make the game less fun by getting female input? I mean, the target audience is male and men in general have testosterone and women have estrogen, the hormones have completely opposite effects on the human body and are what make women prefer cuddling and men prefer shooting guns. This was a terrible idea for Naughty Dog.
Naughty Dog is great for trying to appeal to both genders since much of their target audience are also women. It's pretty regressive that the research group only thought about a male audience, which considering we live in the 21st century, is very unfortunate.
I think this is one of those games that's going to be good regardless of the individual playing it. It seems to be more about maturity of the audience rather than gender.
I remember that part about how the cover of the game's box looks being brought up a few months ago. If you all don't mind I'm going to give an argument to support keeping the box art the way it is that has nothing to do with gender. While I do support and respect the developers for keeping the box the way it is and ignoring that completely wrong assumption that people won't want to get the game because there's a girl on it here's an argument that also supports the decision from an artistic stand point. When I saw the trailer to this game Joel seemed like the kind of gruff and jaded man who doesn't let a lot of people in and keeps his distance. And what is he doing on the box art? He's keeping his distance from the player. Even though we will be controlling him he'll still be the kind of person who seems really closed off from others maybe due to his past experiences surviving in this post apocalyptic world. But I'm only assuming this based off of what I saw in the trailer and he came off as a really grumpy guy to me. Now Ellie on the other hand, while being a girl who can no doubt kick some ass in her own right (I doubt that rifle on her back is just for show) came off as more of a nicer person than Joel. She's not as gruff or ruff around the edges as him, but she still strikes a strong presence and I don't think she distance herself from other the same way Joel would. While I think based off the trailer Joel would prefer to work alone Ellie would think teamwork is the way to go so she doesn't automatically alienate herself from other. I think the cover in some way captures this very well and it is just fine the way it is. It has both our main characters in a lonely environment that quickly lets you know that this is not a safe place to live and only the strongest and the smartest or those who work together survive. And when it comes to that last part maybe Joel could learn a thing or two from Ellie which may be part of the game's plot line and character development. Again, this is just speculation based off the trailers I've seen.
Oh. Okay then. I only read the quote.
"However, the research firm didn’t stop there, as they allegedly requested the game’s female lead, Ellie, to be moved to the back of the box."
I believe you are mixing this game up with Bioshock Infinite
Apparently the people from this research firm don't like women.
Gay jokes aside, I like that Naughty Dog is supporting women (both female gamers and game characters) by treating them equally to their male counterparts, instead of overcompensating for the sake of marketing.
I am a straight male, and I really like playing some games as female characters. The videogame industry needs to realize that there are probably a large number of people like me. I know that's not the whole issue being discussed here, I was more responding to the news about the company wanting to remove Ellie from the front.)
Females are always put on the backburner when it comes to video games, so this isn't that surprising. From characters in games to gamers themselves, if you're a female, best believe you totally get the shitty end of the stick.
Ah, misogyny, thy name is video game industry. This is rather creepy, don't you think?
I knew there were problems in the gaming industry concerning females, both in the game and in the development, but focus groups? I never thought the male/female problem stretched out to the testing. It's making me wonder how many other games have male only testing groups throughout the entirety of their development.
Great. First, Nillin from Remember Me can’t be a main character, and now female gamers are supposed to be left out of the loop, not to mention the whole “Ellie on the cover” thing. Druckman’s right: these guys (and other companies, it looks like) are a little too old fashioned for their own good. I mean, even if it is a relatively small percentage, girls do play games, and knowing what they think might actually help expand the companies’ audience, which will allow more games to be sold in the end. And yet they treat this as a bad thing?
I think that the females in games should be part of the focus testing, marketing and the box art, if only to represent the game's content better.
If they don't add it on there, then people who aren't hugely interested in games that aren't aware of how important Ellie is in Last of Us will be in for a bit of a shock when they start it up.
It's essentially false advertising without her on the front!