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New Super Mario Bros. 2 not quite striking digital gold in Japan

8/18/12 12:00pm

Selling digital download versions of its newest games is a bold new concept for Nintendo and with New Super Mario Bros. 2 as the first major blockbuster to follow this new simultaneous release model, surely this resulted in the Nintendo Network pulling in a nice additional surplus. Right?

Not exactly.

While company president Satoru Iwata told The Wall Street Journal, "This initial offering going forward, we've gotten a good reaction going," the Japanese sales of the digital copy might be a bit lower than what you or I or more importantly, Nintendo may have been expecting. According to Iwata, the sales of the digital copy only add up to 5% of the game’s total Japanese sales.

But at least this slight setback won’t be forcing Nintendo to reconsider the creation of Nintendo Network, as the company still sees plenty of potential in the service after the digital copy of Demon Training (the sequel to Brain Age) rounded up 20% of that game’s total sales. Although Iwata said this was largely due to the convenience of being able to play the game’s daily challenges without having to swap cartridges.

Hopefully, Nintendo learns from Demon Training’s example and begins to give gamers who buy the digital copies some sort of advantage over those who buy retail. Although preferably, this advantage should be a discounted price, or perhaps a packaged piece of bonus content.

Will the digital sales of NSMB2 be larger in international markets than they were in Japan? Considering the digital copy is selling at the same price (or at a higher one if you live in the UK) as the cart, I’m thinking that’s not the most likely scenario. Although the extra 50 Club Nintendo Coins could help its case.  

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g1 DISCUSSIONS

WinfredScopa54

January 16, 2013 - 1:13pm

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DarronTippy55

December 14, 2012 - 8:57am

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darkhyrulelord

August 23, 2012 - 9:33pm

Hold up, you can have silver Luigi? Anyway, I'll hope that they will strike some gold with some future games.

Smael123

August 18, 2012 - 10:30pm

they should do this with out of print ds games

Iamsang1616

August 18, 2012 - 9:42pm

Well, with brain training, it's something you do for oh say, 5 minutes a day, so downloading it would make some sense. NSMB2 is expected to be played in long sessions.

cdjgamer

August 18, 2012 - 7:37pm

really digital costs them less so they make some profet off it 3ds xl is selling well and the non digital isnt going to be as high since someone with pick up nsmb2 with a 3dsxl

Fox

August 18, 2012 - 7:01pm

If Nintendo wants to push digital distribution they need to make it cheaper, not more expensive for the consumer. Nintendo saves money since they don't have to make carts, package them, ship them, or have the retailer take a cut. Why not pass some of those savings onto the customer? Sony has it right with the Vita, sell games digitally 10% cheaper than retail and tax free.

Ferret75

August 18, 2012 - 3:51pm

This is what happens when they make the digital version cost more instead of less.

HyperGamer

August 18, 2012 - 3:43pm

The only incentive to buy digital for me is if I get it at a cheaper price. Seeing as they are the same price as retail id much prefer to have a physical copy

CatholicPat

August 18, 2012 - 3:37pm

Is this really a surprise? Who the fuck would think that making the digital version more expensive would mean more sales? Derp.

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