Nordic Games owns the rights to the THQ brand-name

Posted on June 13, 2014 - 12:20pm by Ryan Conway

It's been over a year since THQ, once one of the industry's biggest publishers, permanently went out of business and sold off its properties piece by piece. Today we've learned the biggest winner of the THQ bankruptcy auction is planning to revive the fallen brand.

In a recent interview with Polygon, Nordic Games GM Klemens Kruezer revealed that the company bought the trademark for THQ's name through a deal negotiated after the auction had occurred. 

Although technically, this revelation was made during E3, when a Nordic employee posted something about the upcoming MX vs ATV game on the THQ Facebook page, much to the bewilderment of fans.

So why did Nordic Games buy the THQ name? The long and short of it is quite simple. It's a brand that gamers recognize and it will be applied to the many THQ licenses Nordic picked up during the auction. 

"It was kind of surprise to some industry veterans and players that we were the winner of the auction of the THQ titles. The challenging fact is nobody has ever heard about Nordic Games before [the THQ auction]. There were so many articles with the headlines ‘Who the fuck is Nordic Games?’ We said, okay they were right.
"We have seen an uplift in the name of Nordic Games, and what we have also done is we have made a second deal with THQ where we bought the THQ trademark."
To wrap up the interview, Kruezer made mention of the high frequency of fan requests/demands for Darksiders 3, in response to THQ's re-emergence on Facebook. 
He simply noted that those fans will have to remain patient because the company has no intention of releasing a "shitty sequel" just for the sake of having a new game. When the time is right, an announcement concerning new Darksiders material will be made.
I'd say picking up the THQ name was a good move by Nordic given its long lineage. As far as Nordic's handling of Darksiders goes, good on em.' Why rush out something sub par, when you can take your time to make something great?
Also, I might just be going crazy due to post-E3 fatigue but I think I just heard a faint echo of Sean cheering for Darksiders 3, from all the way up here in Canada.

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