Put Xbox in the TVs! Oh wait....

Posted on September 20, 2011 - 1:00pm by Lauren Moore

Damn wifi commercial (I'm sure many g1s are familiar with it)  getting me all confused.  It's not "put Xbox in the TVs,"  but rather "put cable TV in the Xbox." 

That's the latest concept that Microsoft is reportedly toying with. There's no official confirmation, but we hear that they're considering linking up with cable and satellite, so that rather than compete with those companies, they can essentially use the Xbox 360 console as a distribution device.

There are reportedly deals with Comcast and Verizon in the works for that very idea, but the details are limited at best. Some reports say both deals could be made as soon as next month, while others are saying the time frame is hazy.  As far as what features this merger would bring,  Digiday predicts more sophisticated programming, better targeted advertising, and Kinect support.  However, those things aren't exactly news to everyone's ears.

"Is there anything Microsoft is doing that hasn't been done by other providers? No, not really," said Gartner analyst Van Baker. "Search is not discovery. Search as an answer to discovery implies you know what you're looking for. Most people have no idea what they're looking for."

Microsoft is reportedly looking to join forces with TV companies such as Samsung to create "some sort of Window[s] Live gaming hub into Samsung TVs, which would be accessible with a basic Web connection."

As for now, there's still plenty of tweaks lined up for Xbox before getting set-top box capabilities. We're talking dashboard updates, Bing support, a revamped user interface, and the capability to watch UFC and YouTube videos, among other things.


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