[Ruh Roh] Better Business Bureau feels ME3 is guilty of “false advertising”

Posted on April 11, 2012 - 4:00pm by Sean Hinz

While not an actual legally binding position, the Better Business Bureau’s Majorie Stephens feels that fans were right to report EA and BioWare. In a recent post on their blog, Stephens explains that BioWare’s marketing campaign for ME3 did in fact over promise and under deliver, specifically in the department of absolutes.

“The issue at stake here is, did Bio Ware falsely advertise? Technically, yes, they did. In the first bullet point, where it states "the decisions you make completely shape your experience", there is no indecision in that statement. It is an absolute.”

While you can have a different experience through many of the scenarios in your journey, your decisions will not “completely” change the outcome of the game. Stephens also mentions the statement that "along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios", again noting that this statement is rather misleading.

So BioWare and EA are guilty of false advertising, but there aren’t any official punishments being doled out at this time. At least fans can hang their hat on the fact that their opinions are validated. It sure is a good thing no one filed a complaint against Peter Molyneux though. He would probably be serving 25 to life for all the promises that he under delivered on. 

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