[Ruh Roh] Better Business Bureau feels ME3 is guilty of “false advertising”

4/11/12 5:00pm

While not an actual legally binding position, the Better Business Bureau’s Majorie Stephens feels that fans were right to report EA and BioWare. In a recent post on their blog, Stephens explains that BioWare’s marketing campaign for ME3 did in fact over promise and under deliver, specifically in the department of absolutes.

“The issue at stake here is, did Bio Ware falsely advertise? Technically, yes, they did. In the first bullet point, where it states "the decisions you make completely shape your experience", there is no indecision in that statement. It is an absolute.”

While you can have a different experience through many of the scenarios in your journey, your decisions will not “completely” change the outcome of the game. Stephens also mentions the statement that "along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios", again noting that this statement is rather misleading.

So BioWare and EA are guilty of false advertising, but there aren’t any official punishments being doled out at this time. At least fans can hang their hat on the fact that their opinions are validated. It sure is a good thing no one filed a complaint against Peter Molyneux though. He would probably be serving 25 to life for all the promises that he under delivered on.

» Source: http://kotaku.com/5900991/the-better-business-bureau-says-yes-mass-effect-3-was-falsely-advertised
» Tagged In: #Better Business Bureau, #BioWare, #EA, #electronic arts, #femshep, #Mass Effect 3, #ME3, #sean hinz

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g1 DISCUSSIONS

MaDdOg99

April 12, 2012 - 12:04am

Wait we can't, we've already got a little series that almost could from Bioware....

They Call Me The Fizz

April 11, 2012 - 6:25pm

*Shao Kahn Voice* Better Business Bereau Wins... TECHNICALITY!

Clayvman

April 11, 2012 - 6:23pm

That's bullshit...I....politics can go to hell...fucking pieces of shit IT'S A FUCKING GAME GET THE FUCK OVER IT!

ShinraCorp

April 11, 2012 - 6:43pm

I might as well complain of about every game trailer released for false advertising... Playstation VITA says it's a game changer when it ain't. Call of Duty Game of the Year... false advertising... Borderlands haz over billions of different guns... false advertising.

Clayvman

April 12, 2012 - 3:08pm

I can see something like this have a major Negative impact on how video games are made, I mean people might not make games like Mass Effect anymore cause hell...one wrong slip up and hey you're in a court case losing money because one person didn't like how the game was made or ended. I can see a lot of good video games that could be, not be made because of it....hell I'll even go the extreme and say hey...video game crash, maybe not all video games but I can see a certain type of video games stopped from happening.

I don't see how his argument is valid though...there are major story line differences and other things. Mass Effect 3 is an ending.....the entire game is an ending...and seeing as how you can chose which races live what gets cured who lives who dies. To me...that's multiple endings...to a lot of major story lines and arcs through out the series. So the ending ending to the ending is a bit meh to most people....get over it. The games give you multiple endings, just because the final cinematic is the same doesn't mean that the endings are, look at the bigger picture. Look to the future of what you did. Look at the entire game itself.

Personally I think that the guy's doing it for attention....and if he gets a million dollars for doing it....then I lost what little faith I had in humanity or at least our political government.....