It’s clear to many that Sega isn’t the powerhouse it used to be, as the most recent installment to the company’s flagship series shipped 640,000, with Sega still saying Sonic: Lost World and games sales sales being “low due to the harsh market environment.” While the Blue Blur may not be entirely to blame this time around, Sega has recently cut its revenue forecast for the fiscal year (ends March 31) by roughly $1 billion amongst other decreases.
According to Gamesindustry.biz, an investment in Pachinko and Amusement Machine businesses – Pachinko being a popular arcade game in Japan – is being blamed for the readjusted forecast. This readjusted forecast also sees the net income drop by about $166 million, and operating income by about $353 million.
These alterations range from 23 percent to almost 50 percent of their original respective forecasts, and there are a number of factors that could take blame. Could it be Sonic? Sega’s exclusivity deal with Nintendo? The Pachinko investment? Will the upcoming Sonic Boom ease the pain? Be sure to share your thoughts in the comment section down below!
» Source: http://www.gamesindustry.biz/articles/2014-02-28-sega-cuts-profit-forecast-by-36-per-cent
» Comments: 9