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Sony making plans to release the Vita TV in the West, but it's taking a different approach

12/30/13 2:00pm

Those looking to get into Sony's latest handheld without leaving the comfort of their home or don't want to pay $200 for it, may look forward to a more affordable device for their convenience. Sony has confirmed with Eurogamer that it's making plans to release the PlayStation Vita TV in Europe and North America in the future, albeit, with a different approach than in Japan, where its sales have been less than impressive.

According to Sony Computer entertainment's Andrew House, the PlayStation Vita TV will be coming to the West eventually in spite of lackluster sales, mainly due to Sony trying a different approach with the Vita TV being sold in Japan first for roughly $99.

"This may sound slightly counter-intuitive, but we wanted to launch in Japan first because I feel there really hasn't been a critical driver or device that's driven the adoption of streaming content overall. We felt there was therefore an opportunity to leverage the strengths of PlayStation Vita, which as you know is quite strong in Japan in terms of game line-up, but combine that with the features of a media streaming box, and offer something packaged newly for the Japanese consumer and possibly be at the forefront of creating a new market via that device."

House noted that Europe and North America are completely different landscapes than the land of the rising sun, citing the use of Netflix on the Vita TV, digital distribution, and the ability to play PS4 games as key features that Sony hopes to highlight when the Vita TV is released westward.

Now if only we could get those damn memory cards down to a reasonable price...  That would be nice...  Also, that 64GB card being available here too so I don't have to import one because of all the downloadable titles I missed out on PSN until recently.


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