How tricky is this?! Sony thinks that they can force a game to pause and then run an ad. I bet that will go over swimmingly with the already butt-hurt gaming masses. The patent illustrates a racing game being played, then warning lights blast and poof! An ad appears.
It will alert you before gameplay resumes, but I wouldn't consider this “gamer friendly”. The scuttlebutt around the office is that Sony could try and use this in free-to-play games or demos. I would even go as far to say they could subsidize a AAA title using this tech. What you guys think?
» Source: http://www.gamepolitics.com/2012/05/25/sony-patent-pauses-games-advertising
» Comments: 68