It’s no secret Sony is having a more difficult time selling the Vita than it originally anticipated, which only became more apparent earlier this week when Sony once again reduced the handheld’s sales exceptions for the fiscal year. With this information in mind, the company has new strategy for increasing Vita sales.
Executive vice president and CEO Masaru Kato told investors during a conference call
that this new strategy includes Sony doing a better job promoting the handheld.
What does this improved promotion entail? Well, Kato says the company is going to be putting its first party development/publishing muscle and its third party connections to good use with a new emphasis on software releases.
"How do we do that? Well, gaming business software is the name of the game. So as a fundamental measure, we are putting all - a lot of resources, not just first party, but also asking third parties to put out more attractive software."
He also said Sony is looking to increase its marketing focus (so expect to see more ads), as well as looking at the system’s pricing, so we very well could see a Vita price drop within the next year (maybe even the next few months).
This discussion should have happened a few months back but you know what? Better than late than never. It’s great to see Sony trying to save the handheld rather than just let its potential go to waste. Improved marketing would certainly be a good first step (did anyone remember that Sly Cooper come out this week?) and a decent price cut would certainly make the Vita more attractive. Not too mention there needs to be a wider variety of Vita exclusives so it’s more than just a “portable PS3”.
Hopefully this is the beginning of bigger and better things for the Vita because Sony isn’t in a good position to lose money at this point