Sony to spend $50 million marketing Vita

Posted on February 15, 2012 - 2:00pm by Tpayne80

Editor's Note: I included the new commercial at the bottom of the post. Good luck Vita!

As most people know the PlayStation Vita isn't selling well in it's home country of Japan. Well it seem Sony doesn't want that to happen in the US as Sony is going to spend $50 million marketing the Vita. Sony has said that the Playstation Vita is the "largest platform launch in terms of marketing investment" the company has ever had.

Sony said they will use the  “Never Stop Playing,” slogan to market the Vita 

They are also partnered with Taco Bell to market Vita, offering the chance to win one every fifteen minutes.

Over all I kind of say nice job. I really hope this pays off for Sony. I want to see the Vita and the 3DS do great, and I don't want handheld gaming to die anytime soon. Only time will tell if the 50 million they are spending will pay off.

Advantage Members can view trailers and ScrewAttack content ad-free as well as get exclusive content! Sign up to be an Advantage Member here. Also, follow us on Twitter with the handle @SATrailers for updates on all the hottest trailers.

g1 Discussions

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ScrewAttack's media platforms.

Around The Web