Sony to spend $50 million marketing Vita
Editor's Note: I included the new commercial at the bottom of the post. Good luck Vita!
As most people know the PlayStation Vita isn't selling well in it's home country of Japan. Well it seem Sony doesn't want that to happen in the US as Sony is going to spend $50 million marketing the Vita. Sony has said that the Playstation Vita is the "largest platform launch in terms of marketing investment" the company has ever had.
Sony said they will use the “Never Stop Playing,” slogan to market the Vita
They are also partnered with Taco Bell to market Vita, offering the chance to win one every fifteen minutes.
Over all I kind of say nice job. I really hope this pays off for Sony. I want to see the Vita and the 3DS do great, and I don't want handheld gaming to die anytime soon. Only time will tell if the 50 million they are spending will pay off.
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» Source: http://vita.ign.com/articles/121/1218571p1.html
» Tagged In: #ad, #Commercial, #community showcase, #marketing, #Nathan Drake, #Playstation, #PS Vita, #Sony, #vita
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g1 DISCUSSIONS
leo_21
Online car scam is frequently observed now, this is because car is an expensive purchase and it involves huge amount of money therefore one should be very careful about the fraud and phishing websites. 車査定
darkhyrulelord
I wonder if all of that money will go for naught or not.
JoShIzZiE
And all this can be yours, for way too much money. Wonder if this is gonna get its ass kicked by the 3DS- oh whoops, already did. Welcome back to 2006.
Dr. Wondertainment
Wow, you must like it in 2006. If you'd like to join us in 2012 one day, you might notice a couple changes.
JoShIzZiE
Alright let's check out 2012. Nintendo crushing Sony, DS outselling PSP. Lol, 6 year old repost.
roostertoo
Why do people hate Vita?
alondite345
not very many good games, overpriced memory cards, and a rather hefty price tag($250 for the regular and $300 for the one w/ 3G Data Service)
Dr. Wondertainment
Engrained and wilful ignorance, bandwagoning and, on here, naked, unabashed fanboyism for Nintendo leading to blind attacks on the Vita regardless of all its positives.
Its extremely similar to a lot of the reasons people bashed the Dreamcast. I have yet to come across a single complaint against the Vita you couldn't have cast against the Dreamcast. On the other hand, there's a hell of a lot of positives for the Vita the Dreamcast never had.
PowergloveNinja
Why? You are gonna need the money after the failure.
Board_games_r_evil
hopefully those ads come soon, i've spotted a few good deals for Vita games for next week, especially Target's buy 2 vita games get 1 free, and Toys R Us $20 gift card for buying $50 of Vita stuff