Editor's Note: I included the new commercial at the bottom of the post. Good luck Vita!
As most people know the PlayStation Vita isn't selling well in it's home country of Japan. Well it seem Sony doesn't want that to happen in the US as Sony is going to spend $50 million marketing the Vita. Sony has said that the Playstation Vita is the "largest platform launch in terms of marketing investment" the company has ever had.
Sony said they will use the “Never Stop Playing,” slogan to market the Vita
They are also partnered with Taco Bell to market Vita, offering the chance to win one every fifteen minutes.
Over all I kind of say nice job. I really hope this pays off for Sony. I want to see the Vita and the 3DS do great, and I don't want handheld gaming to die anytime soon. Only time will tell if the 50 million they are spending will pay off.
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» Source: http://vita.ign.com/articles/121/1218571p1.html
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