Sony to spend $50 million marketing Vita
Editor's Note: I included the new commercial at the bottom of the post. Good luck Vita!
As most people know the PlayStation Vita isn't selling well in it's home country of Japan. Well it seem Sony doesn't want that to happen in the US as Sony is going to spend $50 million marketing the Vita. Sony has said that the Playstation Vita is the "largest platform launch in terms of marketing investment" the company has ever had.
Sony said they will use the “Never Stop Playing,” slogan to market the Vita
They are also partnered with Taco Bell to market Vita, offering the chance to win one every fifteen minutes.
Over all I kind of say nice job. I really hope this pays off for Sony. I want to see the Vita and the 3DS do great, and I don't want handheld gaming to die anytime soon. Only time will tell if the 50 million they are spending will pay off.
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not very many good games, overpriced memory cards, and a rather hefty price tag($250 for the regular and $300 for the one w/ 3G Data Service)
Wow man you come off as this total intolerant pansy. Too bad I don't care.
Is that why you're using gay as a negative slur? Oh right, despite having no homosexxual friends and using gay as a negative, you're totally not a homophobe.
Too bad I don't hate or am afraid of homosexuals. Welcome to the year 2012 kiddo!
Alright let's check out 2012. Nintendo crushing Sony, DS outselling PSP. Lol, 6 year old repost.
Actually, the word "Generic" comes to mind.
I wonder if all of that money will go for naught or not.
Global market buddy, it's not just the United States or the European Union. We must consider everything.
First of all, I disagree, we live in a capitalist society. He who controls the capital controls it all. People are easily swayed by big numbers. If President Obama is announcing his campaign contributions, he's doing that to show his muscle. That's as much as an advertisement as anything.
Second of all, there are hundreds of websites that cover gaming and they've all died out in 2 years time. ScrewAttack is six years strong, by evolving. More often than not, the Clip of the Week has nothing to do with games, look at the Mentos one! It's a DESTINATION site, and if you can't see that then I'm sorry. This is no different than what Rooter Teeth has done by branching out from just being the home of Red vs Blue, or IGN dabbling in movies. Deal with it.
Lastly, he's not "Obama." He's PRESIDENT Obama. Show some goddamn respect for the office.
Again, is that relevant?
Well,yeah, because we're on a gaming news site (Okay, very loose application of the term given some of Screwattacks news standards....or lack thereof). Its like watching the Daily Show and claiming that Obama is "advertising" the amount of money he has raised for his campaign funds - he isn't advertising it, he announced it and news organisations covered it.
Wow, you must like it in 2006. If you'd like to join us in 2012 one day, you might notice a couple changes.
And see here we are, latching onto that bit of news hook, line, and sinker. It's done it's job.
Funny how they haven't mentioned said advertising campaign in Japan, maybe because it has something to do with the struggling sales and developers already rumoring to be jumping ship?
And all this can be yours, for way too much money. Wonder if this is gonna get its ass kicked by the 3DS- oh whoops, already did. Welcome back to 2006.
Tom, we're talking about advertising here. The difference between an accessory and a handheld are not that significant when we're talking about how successful a marketting campaign will be.
Yeah, but the Superbowl is a freak exception, of incredibly overpricved ad space. $50 million is still a whole lot of money, and it will still buy you one hell of an ad campaign.
And they aren't "advertising" the amount of moeny they're spending, they announced it. Games journos are reportin it. There is a difference between news about advertising and the advertising itself.
Engrained and wilful ignorance, bandwagoning and, on here, naked, unabashed fanboyism for Nintendo leading to blind attacks on the Vita regardless of all its positives.
Its extremely similar to a lot of the reasons people bashed the Dreamcast. I have yet to come across a single complaint against the Vita you couldn't have cast against the Dreamcast. On the other hand, there's a hell of a lot of positives for the Vita the Dreamcast never had.
Why do people hate Vita?
Why? You are gonna need the money after the failure.