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Sony targets the casual market this holiday season

9/30/12 11:20am

Editor's Note: Considering the PS3 Slim isn't much cheaper than the standard Wii U model, I can't help but see a flaw in this business plan. But the promotion of games like PlayStation All-Stars could help move some units.

With Sony's next installment to their PS3 line, they hope to compete with Nintendo's upcoming Wii U. And according to one executive in the Sony UK offices, it's perfect for those skipping on the Wii U this holiday season. 

That one executive would be Fergal Gara, who's the managing director for Playstation UK. Gara spoke with CVG regarding how the casual gaming crowd will be open for business this year...

"If you look at the upcoming Christmas market, the Wii will be selling in very low volumes- it's on its way out- and the Wii U will arrive, but it will bring in a relatively small number of early adopter consumers."
 
"We see our selves well positioned for the casual market who wont buy the Wii U on day one. We've got a wow moment, it was a casual market breakthrough, but we thing we've got a casual market breakthrough as well with Wounderbook and the lowest priced PS3 yet"
 

While the Playstation 3 has placed third amongst the big 3 in sales, it seems to be creeping up on the Xbox 360, but still remaining far behind Nintendo's original Wii.
 
If Nintendo can work out some of the supply issues, then It's easy to predict that the new PS3 will most likely not outsell the Wii U. And if the new console does as well as it's predecessor's holiday debut, with the original Wii selling over 600,000 units in it's first week, Nintendo has got nothing to worry about.
 
So g1s what's your thoughts? Who do you think will win this holiday's battle for your money? Sony or Nintendo? Let me know in the comments below!
 
 

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