After the honeymoon (free 30-day subscription), many MMOs see a drop in subscribers. Star Wars was no exception to this and BioWare notes that nearly a half million subscribers have stopped playing, settling at about 1.3 million current subscribers in the universe. Because of this, BioWare’s lead designer Emmanuel Lusinchi mentions that the free-to-play model might be a viable option.
It isn’t as simple as making a game available for free. Lusinchi feels that the game needs competitive in-game pricing as compared to other titles in the same space as well. It isn’t so much that the free part that is enticing, as much as it is the content that users can purchase being justified. After it was revealed that the first 15 levels will be free-to-play coming later this summer, expect to hear more about this soon.