Update: Sony explains why it's suing "Kevin Butler"

Posted on October 7, 2012 - 6:00pm by Ryan Conway


Sony has given an explanation as to why it’s suing Jerry Lambert in a statement addressed to Venture Beat, which basically says the company doesn’t want “Kevin Butler’s” image associated with any competing consoles and that Lambert had breached his contract when appearing in Bridgestone’s Game On commericial.

Here’s the full statement:
"Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony."
Well I suppose Lambert brought this on himself when he decided to oppose his deal with Sony. But I think Sony’s argument of Lambert portraying Butler in the ad is a faulty one, as he was clearly playing a Bridgestone employee and not Butler. A Bridgestone employee who happens to like Kevin Butler because he is Kevin Butler, I mean the guy who plays Kevin Butler. I mean he's played by the same guy who plays Kevin Butler.
You know what I mean.
Original Story:

You g1s might not be familiar with the name Jerry Lambert but I’m sure you know his Kevin Butler persona quite well and you’ll be shocked to learn that he’s currently in some water with the company he once pretended to lead. 

Apparently on September 11, Sony Computer Entertainment of America filed a lawsuit against Butler’s, er I mean, Lambert’s advertising firm Wildcat Creek and The Bridgestone Tires Company for violating Sony’s IP rights to … Kevin Butler. 
Wait a second. Hold the phone. Lambert is being sued for appearing in a commercial? But he’s an actor who specializes in commercials. Sony must have known that before hiring him and besides, he’s appeared in several commercials for non-Sony products during his time as the company’s false executive. He’s even been in a few TV shows and movies over the years as well. 
So why is Sony suing him now? Oh yeah, Bridgestone is being sued as well, so this must be due to the infamous Game On promotional ad, in which Lambert not only sold tires but also offered a choice between a $70 American Express gift card and a Nintendo Wii console. I guess this explains why all of the footage of “Kevin Butler playing the Wii” suddenly vanished from Youtube without a trace. 
None of the parties involved in the lawsuit have commented on the situation, so it’s unknown whether or not Lambert is still under some kind of contract with Sony that prevents him from playing some competing console while looking all Kevin Butler like … which is to look like himself. 
No matter the outcome, I hope Lambert and Sony can put their differences aside and we can see Kevin Butler one last time. But for now, I’m going to feel sad and confused and unsure if I want to live on this planet anymore. 

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