Update: Sean Hinz reports after the auction has concluded. All sales have been validated. The licenses and rights to WWE, Darksiders, and Vigil Entertianment have not been sold off.

While Nintendo was drawing a lot of people's attention during their Nintendo Direct media event, the sales and distributions of THQ's auction were starting to unfold. Even though nothing has officially been confirmed by anyone, Computer and Video Games (CVG) reports on a few potential rumors that could very well be true.

The first order of business is a report on Ubisoft acquiring the rights to South Park's latest game The Stick of Truth. The studio behind South Park earlier requested to be pulled from the auction, claiming that THQ was given a license that cannot be auctioned off to any other company and is for only THQ to publish. This made THQ counter-sue the studio stating that they own an exclusive license that they can auction off if they wish.

Currently, Wired editor Chris Kohler has told CVG that Ubisoft has bought the rights to publish The Stick of Truth under the Delaware court where the auction is being held.

Other reports claim Sega, which has no Western-based studios, has acquired the rights to Company of Heroes developer Relic. Neil Rodway, a developer at Relic, stated that Sega, along with Electronic Arts, Ubisoft, and Warner Bros., were interested in the studio.

Koch Media, based in Germany and associated with Deep Silver, has reportedly purchased the rights to Volition, the makers of the Saints Row franchise. This does not mean, with the reported acquisition, that Saints Row will be carried over through with either Volition or Koch Media.

More possible updates to come as the day unfolds. Stay tuned.