Valve states if their sales were actually killing games, they would have ended it by now
The verbal feud between Valve and Electronic Arts continued as Valve officially responded to earlier claims by EA of Steam sales being dangerous to the strength of gaming properties. EA accused Valve of "cheapening" those properties as a result and not in terms of savings to consumers. In a bit of irony, EA would shortly hold their own mega sale on Origin which "cheapened" a lot of their own games.
Valve's Business Development boss, Jason Holtman, stated recently the annual Summer sales and other big sales done by Steam do not "cannibalize" overall sales but instead help those same games succeed a lot more.
He also mentioned had Valve ever felt these sales were doing more harm than good to these games and partner companies, they would have ended the mega sales long ago and that these sales are not company policy but rather a means of giving extra value to the player.
Using Left 4 Dead 2 and Portal 2 as examples, Holtman said if these sales were in any way killing their franchises or causing them to take a hit in terms of revenue, they simply wouldn’t put them on sale.
Editor’s Note: Is the Origin sale ironic, hypocritical, or both? I’m not quite sure. But I do know that John Riccitiello’s face must be red right now. Oddly enough, I think Gabe Newell is likely too busy counting Valve's profits to even notice.