In a recent interview with The Wallstreet Journal, Telltale CEO Dan Connors revealed that The Walking Dead: The Game has more success to its name than a loyal fan follow and critical accolades, as it has also made a lot of money for company.
How much money? Connors said a total of 8.5 million episodes (all platforms combined) of the game of have been sold, so you could estimate a profit of over $40 million, although this estimate is made without taking the price reductions of promotional sales into consideration (and Walking Dead has been on sale a few times throughout the year). Even with the sales, the profits still lean close to that amount, since TWD has made an average of $16 per customer.
He also said Telltale is planning on putting this surplus towards developing The Walking Dead Season 2, as well as expanding the company.
I finished the first season of The Walking Dead just a few days ago (I took advantage of the XBLA Countdown to 2013 sale) and I can honestly say that Telltale deserves this success and I hope the expansion plans work out.
I should also note that this profit could be a nice bit of leverage when negotiating future licensing deals, so maybe the studio has a real shot at getting to adapt that big movie or game franchise
its gunning for… whatever it happens to be.